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The 40 marketplaces that matter in Asia-Pacific, 2026 edition

Most "top APAC marketplace" lists still feature platforms that have closed, merged or stopped selling physical goods. We rebuilt ours from company filings and 2025 to 2026 market data.

Sep 28, 202610 min read

Summary: Shopee, TikTok Shop and Lazada now hold 98.8% of Southeast Asia's platform GMV, and nine platforms from older lists have closed, merged or pivoted. This guide covers the 40 marketplaces that still earn a place on a seller's roadmap across 14 markets, each with one verified figure, plus the factors that decide results on a marketplace in 2026.

US$157.6BSoutheast Asia platform GMV in 2025, up 22.8%Momentum Works
98.8%SEA share held by Shopee, TikTok Shop (incl. Tokopedia) and LazadaMomentum Works
32%SEA GMV from content commerce in 2025, up from 20%Momentum Works
9Platforms from older lists now closed, merged or pivotedSee the changes

What changed since the old lists were written

If a guide you are reading still recommends these, it is out of date. Dates are from the companies or their regulators.

Closed

Zilingo

Liquidated in 2023 after a governance crisis. Source

Closed

Qoo10 Singapore

Wound up by the High Court in November 2024. Source

Closed

Catch.com.au

Wesfarmers wound the business down in 2025. Source

Closed

MyDeal

Woolworths closed the marketplace in 2025. Source

Closed

TheMarket.com

The Warehouse Group exited the NZ marketplace in 2024. Source

Pivoted

Bukalapak

Stopped selling physical goods in early 2025 to focus on digital products. Source

Pivoted

Sendo

Closed its core marketplace on 15 April 2025 and pivoted to grocery. Source

Merged

Tokopedia

Combined with TikTok Shop Indonesia in February 2024. Source

Merged

Gmarket

Entered a joint venture with AliExpress Korea, cleared September 2025. Source

Dropped

Tiki

Share in Vietnam fell to negligible by Q1 2025. Source

Dropped

Interpark, Jumia, Fruugo, Newegg and others

Removed as outside APAC, niche, or without reliable current data.

The 40 marketplaces, filtered your way

Each entry carries one figure we could verify from a primary or reputable secondary source, with the date it applies to. Where no reliable number exists, we say what the platform is for instead of inventing one.

Showing 40 of 40

Shopee

General

SG, MY, ID, TH, VN, PH, Taiwan (and Brazil)

US$127.4BGMV in 2025, 13.9B orders, +26.8%

No. 1 in all six SEA markets. The default first channel for most regional launches, with Shopee Mall for official brand stores.

Sea Limited, Q4 and FY2025 results

TikTok Shop

Social commerce

SG, MY, ID, TH, VN, PH, Japan (since 2025)

≈ 2/3 of ShopeeSEA GMV in 2025, including Tokopedia

Growth comes from creators, affiliates and live selling. Budget for content, not just listings.

Momentum Works, SEA platform ecommerce 2025

Lazada

General · LazMall

SG, MY, ID, TH, VN, PH

170,000LazMall brand stores, Nov 2025

About 160M monthly active users. Now positioned on authenticity and official brands, and strongest in Singapore.

Lazada, LazMall Brand Gala 2025 release

Amazon

General

Singapore, Australia, Japan, India

≈ A$7.1BEst. Australian retail sales, 2025

Amazon.sg serves Singapore; Amazon Japan is the largest marketplace there by most estimates. FBA makes cross-border entry simpler.

Roy Morgan, Amazon, Temu and Shein 2025

Temu

Cross-border value

Japan, Korea, Australia, NZ, MY, PH, TH, SG

5.0MAustralian shoppers in 2025, +17%

Blocked in Indonesia and suspended in Vietnam over licensing. For most brands a price benchmark rather than a channel.

Roy Morgan, Amazon, Temu and Shein 2025

Shein

Fashion

Australia, NZ, Japan, Korea, parts of SEA

2.9MAustralian shoppers in 2025, +28%

Rolling out an integrated third-party marketplace alongside its own fast fashion. Resets price expectations in apparel.

Roy Morgan, Amazon, Temu and Shein 2025

ZALORA

Fashion

SG, ID, MY, BN, PH, Hong Kong

59M+Monthly visits across its markets

Global Fashion Group's Asian arm. Mid to premium fashion with marketplace and consignment options.

ZALORA, About us

Carousell

Recommerce · classifieds

SG, HK, MY, ID and three more (incl. Mudah.my, Chợ Tốt)

US$141MFY25 revenue, EBITDA positive

Recommerce is now 45% of revenue. A fit for refurbished, pre-loved luxury and clearance stock.

TNGlobal, Carousell reaches EBITDA profitability

Tokopedia

General

Indonesia

75%TikTok's stake since Feb 2024

TikTok committed over US$1.5B to the combined business. Plan Tokopedia and TikTok Shop Indonesia as one channel strategy.

KrASIA, Tokopedia and TikTok complete merger

Blibli

General · official stores

Indonesia

Rp22.4TFY2025 net revenue, +34%

Brand-safe positioning with first-party retail, official stores and physical stores. Smaller share but a premium audience.

Blibli, FY2025 results

Taobao

General · C2C and small merchants

Mainland China

≈ 44%Est. share, Taobao and Tmall combined

Alibaba's largest consumer marketplace. Mostly for China-based sellers; foreign brands usually enter through Tmall Global.

Lengow, top marketplaces in China 2026 (estimates)

Kuaishou

Social commerce

Mainland China

LiveShort video and live selling

Live commerce with a strong base in lower-tier cities. Often paired with Douyin in a China content plan.

Qallix overview, no single public figure

Mercari

C2C · resale

Japan (and US)

C2CJapan's leading flea-market app

Consumer-to-consumer resale with a growing shops feature for small businesses.

Qallix overview, no single public figure

ZOZOTOWN

Fashion

Japan

FashionJapan's largest fashion mall

Curated fashion marketplace owned by LY Corporation. Suited to established apparel brands.

Qallix overview, no single public figure

Coupang

General

South Korea, Taiwan

24.6MActive customers, Q4 2025

US$34.5B revenue in 2025. Rocket delivery sets the standard. A Q4 2025 data incident affected over 33M accounts.

Coupang, Q4 2025 results (SEC)

Naver Plus Store

General · search-led

South Korea

Mar 2025AI shopping app launched

Naver's shopping app built on Smart Store. Traffic comes from Korea's largest search portal.

Korea Times, Naver launches Plus Store

11st

General

South Korea

SK PlanetNew owner, announced Oct 2025

Moved from SK Square back to SK Planet after a long sale process. Check seller terms as the new owner integrates it.

Byline Network, 11st returns to SK Planet

Musinsa

Fashion

South Korea

FashionKorea's leading fashion platform

Strong with younger shoppers and streetwear. Also expanding offline and overseas.

Qallix overview, no single public figure

Meesho

Value · social

India

234.2MAnnual transacting users, Sep 2025

Zero-commission model built for smaller towns. Listed on Indian exchanges in December 2025.

Chittorgarh, Meesho IPO details

Nykaa

Beauty

India

BeautyIndia's leading beauty platform

Marketplace plus own inventory for beauty and personal care, with a growing fashion arm.

Qallix overview, no single public figure

AJIO

Fashion

India

RelianceOwner

Reliance Retail's fashion platform, strong in value and international brands.

Qallix overview, no single public figure

Trade Me

General · classifieds

New Zealand

No. 1Marketplace in New Zealand

Auctions, fixed-price listings, property and jobs. The main local option after TheMarket.com closed.

Qallix overview, no single public figure

THE ICONIC

Fashion

Australia, NZ

GFGOwner, Global Fashion Group

The region's leading online fashion marketplace. Sister business to ZALORA.

ZALORA, About us

Who leads where

A quick read on each market before you pick channels.

MarketLeadersWhat to know
Southeast AsiaShopee, TikTok Shop, LazadaShopee is No. 1 in all six markets. TikTok Shop with Tokopedia reached about two-thirds of Shopee's GMV in 2025. Thailand (+51.8%) and Malaysia (+47.6%) grew fastest.
IndonesiaShopee, TikTok Shop + Tokopedia, Lazada, BlibliLargest SEA market at 37% of regional GMV. Temu is blocked. Bukalapak no longer sells physical goods.
VietnamShopee, TikTok ShopQ1 2025 split: Shopee 62%, TikTok Shop 35%, Lazada 3%, Tiki negligible (Metric). Sendo closed its marketplace in April 2025.
SingaporeShopee, Lazada, Amazon.sg, TikTok ShopLazada's strongest market. Qoo10.sg was wound up in November 2024. Singapore sellers can now list on Rakuten Ichiba and ship from Singapore.
ChinaTaobao/Tmall, JD.com, Pinduoduo, DouyinEnter through cross-border storefronts (Tmall Global, JD Worldwide) or a local partner. Douyin and Xiaohongshu drive discovery.
JapanAmazon, Rakuten Ichiba, Yahoo! ShoppingThe big three hold an estimated 55 to 60% of consumer ecommerce. TikTok Shop launched in 2025.
South KoreaCoupang, NaverCoupang leads every age group (WiseApp, July 2026). AliExpress and Temu are the main challengers; AliExpress now runs a JV with Gmarket.
IndiaFlipkart, Amazon, MeeshoMeesho listed in December 2025 with 234M annual transacting users. Fashion and beauty run through Myntra, Ajio and Nykaa.
Australia & NZAmazon, Temu, Shein, eBay, Trade MeAmazon, Temu and Shein took about A$12B in 2025 (Roy Morgan). Catch, MyDeal and TheMarket.com have all closed.
Hong Kong & TaiwanHKTVmall; momo, Shopee, PChomeLocal leaders favour locally based sellers. Taiwan expects next-day delivery and Traditional Chinese content.

How to choose a marketplace in 2026

Older guides judged marketplaces like website builders, on themes and SEO. These are the factors that decide results on a marketplace today.

Where your buyers are

Start with the market, then the platform. One strong channel per market beats five thin ones. In SEA, that usually means Shopee first, then TikTok Shop or Lazada.

Content, not just listings

A third of SEA GMV now comes from live and short video. If you list on TikTok Shop without creators or a live plan, you will not see the volume.

Total take rate

Commission is only one line. Add payment fees, campaign co-funding, vouchers, ads and shipping subsidies before comparing platforms.

Fulfilment speed

Taiwan and Korea expect next-day delivery. Stock held in-market or in a regional hub like Singapore usually beats cross-border parcels on ranking and returns.

Brand protection

Official stores such as LazMall and Shopee Mall give authenticity signals and better placement. They also come with stricter service levels.

Platform risk

Qoo10.sg, Catch and Sendo all closed within 18 months. Spread revenue across channels and keep your customer data in systems you own.

Common questions

Which marketplace is biggest in Southeast Asia?

Shopee. It is No. 1 in all six major SEA markets and reported US$127.4B in GMV for 2025 across its markets, which also include Taiwan and Brazil.

Is Qoo10 still a good channel in Singapore?

No. Qoo10's Singapore business was ordered wound up by the High Court in November 2024. Qoo10 Japan is a separate company owned by eBay since 2018 and still operates.

Should I sell on Tokopedia or TikTok Shop in Indonesia?

Plan them together. TikTok took a 75% stake in Tokopedia in 2024 and runs Indonesian commerce through the combined business.

Can a Singapore brand sell in Japan without a local company?

Yes on some platforms. Since July 2025 Singapore businesses can sell on Rakuten Ichiba and ship directly from Singapore. Amazon Japan also accepts foreign sellers. You still need an import arrangement for customs.

How often is this page updated?

We review it every quarter and whenever a major platform closes, merges or enters a new market.

Where the numbers come from

  1. Momentum Works, SEA platform ecommerce 2025
  2. Sea Limited, Q4 and FY2025 results
  3. Lazada, LazMall Brand Gala 2025 release
  4. Roy Morgan, Amazon, Temu and Shein 2025
  5. Inside Retail Asia, Shinsegae and Alibaba JV cleared
  6. ZALORA, About us
  7. TNGlobal, Carousell reaches EBITDA profitability
  8. KrASIA, Tokopedia and TikTok complete merger
  9. Blibli, FY2025 results
  10. HKTV, August 2026 operating update (HKEX)
  11. i-Connect, Taiwan ecommerce platforms guide
  12. Lengow, top marketplaces in China 2026 (estimates)
  13. Rakuten, Ichiba opens to Singapore businesses
  14. Japan Market Guide, ecommerce in Japan 2026
  15. Qoo10, Wikipedia (company history and liquidation)
  16. Coupang, Q4 2025 results (SEC)
  17. Korea Times, Naver launches Plus Store
  18. Byline Network, 11st returns to SK Planet
  19. NewsBytes, Flipkart Internet FY25 revenue
  20. Chittorgarh, Meesho IPO details
  21. MediaNama, Flipkart FY25 and Myntra profit
  22. Bloomberg, Zilingo to liquidate
  23. Wesfarmers, Catch wind down
  24. Inside Retail, Woolworths to close MyDeal
  25. NZ Herald, TheMarket.com closure
  26. KrASIA, Bukalapak ends physical goods sales
  27. Rest of World, Sendo pivots to grocery
  28. VnExpress, Shopee and TikTok Shop squeeze Tiki
  29. ABC News, why Temu is blocked in Indonesia
  30. Business of Fashion, Vietnam suspends Temu
  31. SHEIN Group, integrated marketplace roll-out
  32. Rakuten, FY2025 results
  33. EqualOcean, TikTok Shop launches in Japan
  34. The Investor, Coupang tops app usage (WiseApp)

Figures are the latest available at the time of writing (28 September 2026) and are labelled with their period. Estimates from third parties are marked "est." Qallix is not affiliated with any marketplace listed.

Running more than one of these?

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