Filabé of Switzerland (Asia)
Scaling a Premium Skincare Brand in Singapore with Qallix
100+ Positive Client Reviews
10×
$3K → $30K+
Revenue growth in one quarter
80%
of monthly revenue
Live commerce revenue contribution
99%
across all channels
Same-day dispatch accuracy
100+
and counting
Positive client reviews
Overview
Filabé of Switzerland (Asia), the regional distributor of a premium Swiss skincare brand, faced challenges in scaling its online presence across Southeast Asia. With limited fulfilment capabilities, fragmented sales channels, and no in-house eCommerce or marketing team, the brand struggled to generate meaningful traction in the digital space.
Challenges
Qallix Services Used
Qallix Fulfilment
Qallix's end-to-end fulfilment service covers storage, picking, packing, and shipping with real-time order syncing across platforms and 99% same-day dispatch accuracy.
Qallix Multichannel Sync
Centralised management of listings, inventory, and order data across Shopee, Lazada, TikTok Shop, and Amazon, ensuring zero overselling and seamless stock updates.
Qallix Live Commerce
From livestream host coordination to bundled product set-ups and post-show ad retargeting, Qallix powers high-converting live selling campaigns.
Qallix KOL Partnership Management
Qallix acts as the operational lead between brands and influencer agencies, managing end-to-end campaign setup, scripting, seeding, and performance tracking with full transparency.
Qallix WebOps (Drupal)
Qallix manages the day-to-day operations of Filabé's Drupal website in Singapore, ensuring stability and fulfilment alignment.
Retail Expansion to BHG
Qallix successfully facilitated Filabé's entry into BHG Singapore, providing full onboarding, logistics coordination, and promotional support for in-store presence.
Outcome — Powering eCommerce Success in Singapore
In just a few months, Qallix transformed Filabé of Switzerland (Asia)'s online presence and retail reach in Singapore. What began as a modest digital footprint with $3,000 in total sales over three months quickly evolved into a streamlined, scalable operation generating over $30,000 in the following quarter. By managing everything from order fulfilment to live selling, Qallix enabled the brand to grow rapidly without building an internal team.
Through centralised order handling and real-time inventory sync across Shopee, Lazada, Amazon and TikTok Shop, Filabé established a reliable and consistent customer experience. Live selling campaigns fully executed by Qallix became a core driver of conversions, contributing up to 80% of monthly revenue. Each campaign was paired with strategic product bundling, promotional coordination, and post-stream content repurposing to maximise visibility.
Beyond digital growth, Qallix also supported Filabé's retail expansion into BHG Singapore, one of the country's leading department stores. From stock preparation to store onboarding, Qallix facilitated the offline transition with precision and reliability.
By acting as a single partner across fulfilment, website management, marketplace operations, and KOL coordination, Qallix eliminated the need for internal eCommerce staffing, allowing the brand to scale efficiently and focus on delivering premium skincare experiences to Singaporean consumers.
“With Qallix, we didn't just grow. We expanded without lifting a finger operationally.”
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