Dr's Formula
Bringing a Taiwanese Haircare Brand to Singapore with Qallix
100+ Positive Client Reviews
99%
across all channels
Same-day dispatch accuracy
4
fully managed by Qallix
Livestream campaigns executed
2×
minimum per livestream
Revenue lift per campaign
100+
and counting
Positive client reviews
Overview
Dr's Formula is a well-known Taiwanese brand specialising in scalp care and professional-grade shampoos. While already popular in Taiwan, the brand needed a reliable operations partner to support its product launch in Singapore — including fulfilment for both online orders and retail stock, as well as driving awareness and conversions through live commerce.
Challenges
Qallix Services Used
Qallix Fulfilment
Qallix managed end-to-end fulfilment for Dr's Formula's Singapore operations, including storage, picking, packing, and shipping. Orders from Shopee, Lazada, TikTok Shop, and retail stock for Cold Storage, Giant, and BHG were processed with 99% same-day dispatch accuracy.
Qallix Multichannel Sync
Centralised management of listings, inventory, and order data across Shopee, Lazada, and TikTok Shop, ensuring zero overselling and seamless stock updates.
Qallix Live Commerce
Qallix executed four fully managed livestream campaigns, covering host coordination, show scripting, product bundling, and live comment tracking.
Qallix Campaign Coordination
Qallix oversaw livestream-driven sales campaigns and ensured post-show performance reporting, logistics handling, and inventory alignment on Dr's Formula's behalf.
Retail Expansion to BHG
Qallix facilitated Dr's Formula's entry into BHG Singapore, managing onboarding, logistics coordination, and stock delivery to enable in-store visibility alongside online channels.
Outcome — Powering eCommerce Success in Singapore
In just a few months, Qallix enabled Dr's Formula, a trusted Taiwanese scalp and haircare brand, to scale its retail presence and live commerce performance across Singapore. Without needing to set up a local team, the brand successfully entered major retail chains and unlocked high-volume live selling results with operational support from Qallix.
By taking over all order fulfilment for Shopee, Lazada, TikTok Shop, and retail delivery to Cold Storage, Giant, and BHG, Qallix ensured timely dispatch, inventory accuracy, and a consistent brand experience across channels. Qallix's streamlined operations allowed Dr's Formula to focus entirely on product supply and branding while maintaining fulfilment standards expected by Singaporean consumers.
Live commerce became the brand's core revenue engine. Qallix planned and executed four high-performing livestream campaigns, each resulting in a minimum 2× increase in sales volume. The campaigns combined host coordination, promotional bundling, and post-stream retargeting to maximise conversions at every stage.
“We didn't need to hire or set up anything locally. Qallix handled everything from warehouse to livestream and delivered real results.”
Save time, close more deals
Streamline your eCommerce operations and take control of your order management with Qallix.